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Open 24/7 · Strength · Conditioning

Prime Fitness barbell logo

Train
with intent.

The right equipment. The right people. A place that makes your next session easier to start.

Sign Up Start your next session See what’s inside
Athlete deadlifting in a focused industrial gym
The floor is yours
Built for showing up01 / 04
Open
all day

Membership offer

Fall into
fitness.

Fall Into Fitness Sale

3 Months
Single Membership

$100

This offer is for a single membership.

Join now

Your strongest self starts here.

Open 24/7. Build strength, find your rhythm, and leave a little better than you came in.

Wide view of the gym floor and strength machines

Why Prime

Make
it count.

No performance theatre. Just useful tools, good energy, and support that meets you where you are.

Dumbbells and a squat rack in the free-weight area
Equipment that stays ready

01

Serious equipment

Everything you need to build strength and move well, without waiting around for the tools.

02

Fuel & recovery

A smoothie bar and tanning on site help you make more of the time you already set aside for yourself.

Post-workout / on-site

Fuel
up.

The Smoothie Bar is now open. Grab something cold, bright, and built for the way you train.

Gym members talking together after a training session
Good energy, after the work
Good
energy
Prime Fitness Smoothie Bar promotional flyer announcing the bar is open, quality ingredients, lactose-free options, protein-packed shakes, loaded dirty energy drinks, a September Shake and Tea of the Month idea request, and a monthly giveaway
Now open at Prime

Smoothie Bar / now open

Come get
loaded.

Drinks are made with quality ingredients, with lactose-free options available. Choose from protein-packed shakes and loaded dirty energy drinks.

September / Shake & Tea of the Month

We want your ideas.

Share a flavor, shake, tea, or specialty drink idea for a future feature.

Every shake or tea purchase enters you to win a free shake and tea in the monthly giveaway.

What’s pouring / keep moving
Chilled chocolate protein shake in a black shaker cup with a lime rim light

01

Protein shakes

A smooth, satisfying boost to help you recover strong and keep your next session in sight.

Iced electric-lime loaded tea with citrus and condensation in a clear cup

02

Loaded teas

Bright flavor and easy energy when you want a refreshing lift before or after you put in the work.

Layered dirty coffee and lime energy drink over ice in a clear cup

03

Dirty Alani’s

A fun coffee-meets-energy pick for the days you need a little extra get-up-and-go.

Gym members finishing a group training session together
No limits, only possibilities

The Prime standard

The only bad workout is the one that doesn’t happen.

We’re here for the first session, the comeback, and the days you’re already in a groove. Prime is a community-minded gym built around consistent effort—not perfection.

Meet Prime Fitness

Sweat & Smiles / from the archive

See the
room.

Real equipment. Real room to move. A few frames from the original Humboldt 24-Hr Fitness gallery, brought forward for the next chapter.

A wide view of the gym floor filled with strength and resistance machines
The floor01 / 07
Cardio machines lined up across the gym floor
Cardio lane02 / 07
A rack of dumbbells reflected in the gym mirror
Free weights03 / 07
Gym equipment across the main training floor
Equipment ready04 / 07
Strength-training area with racks, benches, and weight machines
Strength zone05 / 07
Workout floor with benches and cable machines in use
Work in motion06 / 07
Wide workout floor with strength equipment and open training space
Room to move07 / 07
Free-weight area ready for the next training session
PlayVideo / 00:00

Video slot

Your next session belongs here.

No playable video was published on the archived source page. Add a training clip here when one is ready.

Ready when you are · Open 24/7

Turn “someday” into a session.

Let’s talk